Managerial cognition and internationalization

What is it about?

This paper explores the way executives think about internationalisation, specifically how they form a picture of the connections between the various elements in a decision to enter a foreign market. We use rich evidence from a decision group within a mining firm entering a distant and challenging country.

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Photo by Mathew Schwartz on Unsplash

Photo by Mathew Schwartz on Unsplash

Why is it important?

This is important as too often we assume a singular, rational assessment is behind any multinational's choices. However, decision-makers are much more complex and variable than that.