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Some artists rise to fame, while others sink into oblivion. What determines whether artists make an impact? Our research shows that artists who deviate from the dominant artistic style make a greater impact, as long as their work builds upon previously artists whose work deviates from their own previous style (intrapersonal deviance) and other artists’ styles (interpersonal deviance) gain greater impact than nondeviant artists, as long as deviance is directed toward a progressive style. about how artists who do innovative work (deviate from the dominant artistic ) can gain impact. Our research shows that artists who demonstrate that they can

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This page is a summary of: The art of influence: When and why deviant artists gain impact., Journal of Personality and Social Psychology, August 2018, American Psychological Association (APA),
DOI: 10.1037/pspi0000131.
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