Public Attitudes Toward Anti-Black Comments on Social Media

What is it about?

This study explores factors affecting how people react to anti-Black comments online. The researchers looked at how political beliefs and a desire to appear less prejudiced affect what users think about posting harmful content. Online hate can harm individuals and communities. Understanding factors that motivate people to post racist comments can help us understand ways to intervene to stop such behavior.

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Photo by Clay Banks on Unsplash

Photo by Clay Banks on Unsplash

Why is it important?

This work shows that both political leanings and wanting to manage how others see us influence whether people post anti-Black remarks online. It highlights that online racism isn’t only about personal beliefs—it’s also about norms and social image. By revealing these drivers, the study offers clear targets for efforts to reduce online hate speech, such as shifting norms or addressing reputation concerns. It pushes forward how we think about online racism and suggests more effective, psychology-informed ways to intervene.