What is it about?
This study explores the visual aesthetics of organizational space by contrasting coworking spaces with traditional open-plan offices. We retrieve large-scale online photo data from Coworker and Pinterest, and apply AI-driven deep learning visual contrast analysis to reveal clear aesthetic distinctions in organizational space.
Featured Image
Photo by Patrick Perkins on Unsplash
Why is it important?
Our visual environment at work, influence how we feel, interact, and perform at work. Findings suggest that coworking spaces visually signal greater affective and sensory value, promoting belonging, creativity, and warmth.
Perspectives
Coworking spaces evoke a homely, dining-room-like ambiance, with artwork, plants, warmer color palettes, and a more homely and hospitable ambience. Traditional open-plan offices, by contrast, tend toward cooler colors and industrial design elements.
Dr Birgit Muskat
Australian National University
Read the Original
This page is a summary of: Aesthetic signals in organizational space: AI-driven visual contrast analysis of coworking and open-plan offices, Journal of Management & Organization, November 2025, Cambridge University Press,
DOI: 10.1017/jmo.2025.10061.
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