Using case studies and mixed methods for applied business research

What is it about?

This paper discusses and explores the application of mixed methods data collection within a case study research design for applied Doctor of Business Administration (DBA) research. Previous research has found DBA candidates can find the transition between the taught and research phases challenging and the theoretical and technical nature of research methodology and methods challenging to master. Additionally, there is a paucity of commentary which discusses the suitability of methodology and methods which can be utilized to support applied business research. The paper presents the case and discusses the virtues for adopting a case study research design and mixed methods data collection, and the value of bringing them together for applied business research. Mixed method case studies can offer in-depth analysis of a particular case, or set of cases, and for considering context and fuzzy business problems and challenges. This allows researchers to investigate business issues from multiple angles and perspectives, whilst balance objectivity and subjectivity. It can lead to both the theoretical and practical contribution which is required for a DBA.

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Why is it important?

Whilst there has been a growth in the number of DBA programs available and the number of DBA graduates, the number of theses adopting a mixed methods research design has not kept pace. This could go hand in hand with the identified dearth of commentary as to the value, application, and implications of adopting a case study research design and mixed methods. This paper seeks to support novice researchers to consider and potentially build and present a robust justification for the adoption of a mixed methods case study research design to complete effective applied business research.