What is it about?

Business model innovation is gaining a lot of attention, when it comes to how businesses adapt to circularity needs. Electronics manufacturers are deeply troubled with a noticeably rise in hazardous e-waste, therefore new and innovative ideas for circular economy business models have mushroomed overnight. Based on a review of evidence of business model innovation in two developed Asian countries known for their electrical and electronic sector, this study proposes the creation of value through innovative design options to address the circular economy.

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Why is it important?

The findings of this study are important not only for scholars but also for practitioners working in the electrical and electronic sector. The two morphological boxes containing business model dimensions have been created to encompass the ‘totality of circular economy design options’. These options, we found, can be mixed and matched to create new business solutions in support of circular economy to reduce e-waste.

Perspectives

Although Singapore and South Korea may have similar circumstances in which circularity principles can be applied in reducing e-waste, little effort has been made to identify what design options are practised by local producers. Therefore, this study can serve as a cornerstone that can contribute to the discussion of circular economy models in the electrical and electronic sector that has been neglected so far. Professor Adrian Kuah has taught at Manchester Business School, Bradford University School of Management and James Cook University over the last 20 years. He was named by the UK Financial Times as Professor of the Week and his work has appeared in prestigious outlets such as the Journal of Business Research, Journal of Brand Management, European Journal of Marketing, and Thunderbird International Business Review. He read his PhD from Manchester, ITP from Bocconi, and MBA from Strathclyde.

Adrian T. H. Kuah
James Cook University

Read the Original

This page is a summary of: Morphology for circular economy business models in the electrical and electronic equipment sector of Singapore and South Korea: Findings, implications, and future agenda, Sustainable Production and Consumption, March 2022, Elsevier,
DOI: 10.1016/j.spc.2022.01.006.
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