Letter from the Editor

What is it about?

This year 2016 is a year of extraordinary changes for this journal. The Spanish Journal of Marketing – ESIC (formerly Revista Española de Investigación de Marketing – ESIC) has been repositioned to be a journal with international projection especially interested in addressing current issues in the frontier of knowledge in the marketing field. In this new cycle, the SJME is fully committed and oriented toward an international projection: • It is published fully in English since the first issue of this year. • Well-known researchers with extraordinary international projection in the marketing field have joined the Editorial Board. All of them have a remarkable influence in marketing literature all around the world (see Table 1). With these new incorporations, the current Editorial Board shows as a great geographic diversity as it includes researchers from several countries (5 from Spain, 3 from the UK, 1 from Belgium, 1 from Austria, 1 from Finland, 1 from France, 5 from USA, 1 from Canada, 1 from Brazil, 1 from Korea and 1 from Singapore).

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