From data to success: The interplay between business analytics, individual net benefits, and firm performance

What is it about?

This study examines the relationships between business analytics (BA) adoption, individual net benefits, and firm performance. A PLS-SEM approach was employed to analyze the data. The results reveal that BA adoption positively influences both individual net benefits and firm performance. Moreover, individual net benefits were found to have a positive effect on firm performance. These findings underscore the significance of BA in enhancing employee outcomes and organizational success. The study contributes to the growing body of literature on BA by providing empirical evidence of its impact on individual and organizational levels, highlighting the importance of data-driven decision-making in contemporary business environments.

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Photo by path digital on Unsplash

Photo by path digital on Unsplash