What is it about?

We investigated the impact of reciprocal information exchanges within partnerships on organizational performance, focusing on the mediating role of organizational creativity. We conducted a quantitative investigation using a survey of 401 micro, small, and medium enterprises (MSMEs) in Brazil and analyzed the data using multivariate regression analysis.

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Why is it important?

A critical managerial insight from our study is that reciprocal information exchanges are a dual-edged sword, enhancing organizational creativity and performance. This concern is particularly relevant for firms in competitive ecosystems where the bidirectional flow of information can be critical to gaining competitive advantage.

Perspectives

Our contribution to the strategy field lies in adopting a knowledge-based view (KBV) to demonstrate how reciprocal information exchanges within partnerships can stimulate organizational creativity and positively impact performance, particularly in resource-scarce environments, where data and information are abundant, and the conversion to knowledge is dubious.

Dr Silvio L de Vasconcellos
Associacao Escola Superior de Propaganda e Marketing

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This page is a summary of: The dual-edged sword effect of reciprocal information exchanges within partnerships on performance: The mediating role of creativity, Long Range Planning, August 2024, Elsevier,
DOI: 10.1016/j.lrp.2024.102452.
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