Intuition in Strategic Decision-making

What is it about?

The study model consists of four antecedents (decision motive, decision uncertainty, performance, and size), two moderators (environmental uncertainty and hostility), one decision outcome (disturbance), and one control variable (rationality). The results show that decision uncertainty and company size are related to the use of intuition; that intuition significantly influences decision disturbance; and that hostility moderates the relationship between decision intuition and disturbance.

Featured Image

Why is it important?

While management theorists have recently paid more attention to the use of intuition in strategic decision-making, there is still little empirical research on the subject. Examination of potentially relevant contextual variables and outcomes is particularly lacking. This article advances our understanding by proposing and examining a model of antecedents and consequences of intuition in strategic decision-making using partial least squares (PLS).