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Compared to authors from developed countries (e.g. USA, UK), authors from developing countries (e.g. Chinese and Indians) make more use of proxy factors such as brand, reputation of publisher, authors etc to trust an article and decide to read or cite it.
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This page is a summary of: How scholars implement trust in their reading, citing and publishing activities: Geographical differences, Library & Information Science Research, October 2014, Elsevier,
DOI: 10.1016/j.lisr.2014.08.002.
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