What is it about?
The types of innovation in tourism found by the co-creation of Airbnb guests.
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Why is it important?
Show how innovation is co-produced in tourism in P2P accomodation.
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This page is a summary of: Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation, Journal of Hospitality and Tourism Management, March 2020, Elsevier,
DOI: 10.1016/j.jhtm.2019.11.010.
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