What is it about?
Although people mispredict how satisfied (or dissatisfied) they will become with future consumption of private or public products or services, it is possible to help people make better and more valid predictions that reflect their actual preferences.
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Why is it important?
When people predict future satisfaction (or dissatisfaction) with private or public products or services, they tend to focus too much on the product or service as such, not embedded in the broader context in which it will actually be absorbed. Introducing the broader context in which the consumption-experience will take place, helps people to make more accurate and valid predictions about future satisfaction (or dissatisfaction) with the product or service consumption.
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This page is a summary of: Counteracting the focusing illusion: Effects of defocusing on car users’ predicted satisfaction with public transport, Journal of Environmental Psychology, March 2012, Elsevier,
DOI: 10.1016/j.jenvp.2011.10.004.
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