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This paper argues how business-level strategies (differentiation, cost leadership) moderate the effect of corporate sustainability (CS) on firm performance. It contends that the impact of CS on performance depends on the firm’s strategy. The results indicate that CS strengths enhance performance under a differentiation strategy, while CS concerns diminish performance.

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This page is a summary of: Bringing strategy back in: Corporate sustainability and firm performance, Journal of Cleaner Production, February 2023, Elsevier,
DOI: 10.1016/j.jclepro.2023.136012.
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