What is it about?
this study proposed a construct, social network behavior inappropriateness (SNBI), which refers to the extent to which individuals find the social network behaviors of others inappropriate. Specifically, by proposing the construct of SNBI and investigating how cultural differences across countries affect SNBI
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Why is it important?
this study attempts to fill a significant gap in the literature pertaining to the understanding of barriers that may inhibit (or promote) participation in social networks between and among individuals, especially those who are globally and culturally diverse. not much is known about what individuals consider inappropriate (or appropriate) on Internet-mediated social networks. Therefore, this study proposed a new construct of social network behavior inappropriateness (SNBI) and tests its relationship with a recently proposed national cultural dimension of personal-sexual attitudes, which captures country-level cultural norms.
Perspectives
We conducted a survey of 1283 undergraduate students in nine countries. We followed Gupta et al.'s (2002) empirically validated cultural clusters to identify countries that are not only culturally but also geographically diverse.
Dr Abeer Mahrous
Cairo University
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This page is a summary of: Do cultural norms affect social network behavior inappropriateness? A global study, Journal of Business Research, April 2018, Elsevier,
DOI: 10.1016/j.jbusres.2017.12.006.
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