What is it about?
The highlights of the paper are: (1) Competition and cooperation between stores increase agglomeration performance. (2) There is a positive spill-over effect between agglomeration and store performance. (3) Cooperation increases store performance indirectly via agglomeration performance. (4) The spill-over effect nullifies competition’s negative impact on store performance. (5) Coopetition capabilities of stores enhance competitiveness of an agglomeration.
Featured Image
Photo by Kevin Butz on Unsplash
Why is it important?
For retailers operating stores in agglomerations this research provides food for thoughts in terms of the following: The findings are a call for more cooperation in agglomerations and show the positive impact of competition in agglomerations. It concludes that coopetition is a much needed mind-set in agglomerations. Download the paper from Elsevier (incl. a Powerpoint presentation describing the paper), the University of Surrey Repository (SRI) and ResearchGate)
Read the Original
This page is a summary of: The impact of competition and cooperation on the performance of a retail agglomeration and its stores, Industrial Marketing Management, January 2016, Elsevier,
DOI: 10.1016/j.indmarman.2015.07.010.
You can read the full text:
Resources
Contributors
The following have contributed to this page
