What is it about?
Management commitment is recognized as a key driver for corporate growth while 'internal marketing' means treating employees as customers. This paper shows that 'management commitment to internal marketing' has a positive effect on employee work attitude in the hotel industry.
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Why is it important?
This paper shows 'perceived management commitment to internal marketing' to be very important. It also demonstrates that informal communication plays an important role in engaging employees, particularly in the hospitality (more specifically hotel) industry.
Perspectives
Management commitment has a great impact on organizational performance. However, it has to be seen and recognized by employees and customers. In this paper, we explored 'perceived management commitment to internal marketing' and demonstrated how it linked to employee work attitude through formal and informal internal communication.
Professor W.M. To
Macao Polytechnic University
Read the Original
This page is a summary of: Effect of management commitment to internal marketing on employee work attitude, International Journal of Hospitality Management, February 2015, Elsevier,
DOI: 10.1016/j.ijhm.2014.11.002.
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