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Why is it important?

We conducted an investigation grounded in the resource-based view of how this intangible resource supports the development of capabilities and competences

Perspectives

The results partially support the hypothesis that organizational creativity is a building block for IBC but show that its effect is mostly exerted through the mediation of some of the dimensions of innovative and entrepreneurial capabilities

Dr Silvio L de Vasconcellos
Associacao Escola Superior de Propaganda e Marketing

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This page is a summary of: Organizational creativity as a crucial resource for building international business competence, International Business Review, November 2018, Elsevier,
DOI: 10.1016/j.ibusrev.2018.11.003.
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