What is it about?
This paper aimed to identify social marketing strategies targeting healthy eating and/or PA behaviours of young adult university students and outline the intervention effectiveness.
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Why is it important?
Social marketing using social media could be a significant approach for improving healthy eating and PA in young adult university students when behavioural change theories and all social marketing benchmarks are adopted.
Perspectives
The application of a social marketing approach in the university setting, including the use of various media such as university social media platforms, can provide social marketers and/or policymakers with the details needed to make decisions to improve healthy eating and PA behaviours and understand the determinants influencing the implementation of the program.
Dr Naser Alsharairi
Griffith University
Read the Original
This page is a summary of: Social marketing targeting healthy eating and physical activity in young adult university students: A scoping review, Heliyon, June 2024, Elsevier,
DOI: 10.1016/j.heliyon.2024.e31930.
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