What is it about?
This study investigates how Chinese media portrays Thailand as a tourist destination after the legalization of cannabis for medicinal purposes. By analyzing content from various media sources on the Chinese social media platform Weibo, the study uncovers the overall tone of the narrative and the reactions of Chinese netizens towards Thailand as a travel destination in light of the new legislation.
Featured Image
Photo by CBD Infos on Unsplash
Why is it important?
Understanding the Chinese media's narrative on Thailand's cannabis legalization is crucial for the Thai government and tourism industry to develop effective communication strategies and address any negative perceptions. This study highlights the importance of considering cultural and social factors when crafting messages about sensitive topics like cannabis use and offers insights on how to promote Thailand as a safe and attractive destination for tourists.
Perspectives
Conducting this research has been an eye-opening experience, as it demonstrates the power of media narratives in shaping public opinion, especially on controversial topics like cannabis legalization. It has also highlighted the importance of culturally-sensitive communication strategies for governments and tourism boards when promoting their destinations. I hope this study encourages further research on media narratives and their impact on the tourism industry in other countries and contexts.
Dr. Smith Boonchutima
Chulalongkorn University
Read the Original
This page is a summary of: The Chinese media narrative of Thailand as a tourist destination after the legalisation of cannabis, Heliyon, April 2023, Elsevier,
DOI: 10.1016/j.heliyon.2023.e15478.
You can read the full text:
Contributors
The following have contributed to this page
