What is it about?
The connection between plant-based diets and compassion is intuitive and food of ethical origin subjectively tastes better to consumers who embrace ethical values. Vegetarians and vegans usually internalize the values associated with the avoidance of animal-derived products and higher levels of compassion enhance the subjective taste of meatless food choices. Recognizing and targeting these individual traits has implications for lowering barriers to the adoption of vegetarian diets.
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Photo by Anna Pelzer on Unsplash
Why is it important?
Reducing meat consumption has far-reaching consequences for individual, societal, and environmental health. This article shows that compassion cannot be compartmentalized, in other words, suppressing compassion for the sake of consuming meat also reduces an individual's compassion for other people.
Perspectives
Marketing opportunities exist when moral conflict frustrates deliberate diet change.
Attila Pohlmann
Universidad San Francisco de Quito
Read the Original
This page is a summary of: Lowering barriers to plant-based diets: The effect of human and non-human animal self-similarity on meat avoidance intent and sensory food satisfaction, Food Quality and Preference, October 2021, Elsevier,
DOI: 10.1016/j.foodqual.2021.104272.
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Resources
Intransigent compassion: Human and non-human animal self-similarity and meat avoidance intent dataset
The second set of data, collected online from 131 participants in the United States, provides evidence for the underlying psychological process: the relationship between trait compassion and meat avoidance intent is serially mediated by perceived similarity to other human animals and non-human animals.
Beyond Carnism
Brining people closer together instead of fostering perceived seperation: "We don’t help people see different things. We help them see the same things, differently."
Golden Retriever Burgers Trending?!
This man is eating a golden retriever burger, with cheese made from horse’s milk on a bun glazed with canary’s eggs.
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