What is it about?
Simple chemistry shows that bleaching whiteners damage the structure of tooth enamel.
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Why is it important?
Advertsing appeals to an unrealistic expectation of vanity.
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This page is a summary of: On the permanence of tooth bleaching, Dental Materials, October 2016, Elsevier,
DOI: 10.1016/j.dental.2016.07.008.
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