What is it about?

This research examines how Australian organisations use social media to support people with invisible chronic conditions (ICCs), such as endometriosis. By studying interactions on Facebook pages, the study uncovers how the discourse, influenced by the ideology of 'positive thinking,' can sometimes exclude certain voices, creating a less inclusive environment. The study suggests that promoting affirmative language can make social media platforms more supportive for individuals dealing with these conditions.

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Why is it important?

This study explores how social media can both support and exclude individuals dealing with invisible chronic conditions (ICCs), such as endometriosis. By analysing interactions on Facebook pages, it uncovers the impact of positive thinking ideology, highlighting the need for more inclusive online environments. The study's unique focus on power dynamics and dialogue between organisations and their followers provides valuable insights to enhance online support systems for people with ICCs.

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This page is a summary of: ‘You got this!’: A critical discourse analysis of toxic positivity as a discursive construct on Facebook, Applied Corpus Linguistics, April 2022, Elsevier,
DOI: 10.1016/j.acorp.2022.100015.
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