This shareable PDF can be hosted on any platform or network and is fully compliant with publisher copyright.
This publication has not yet been explained in plain language by the author(s). However, you can still read the publication.
If you are one of the authors, claim this publication so you can create a plain language summary to help more people find, understand and use it.
This page is a summary of: An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and follower brands Frank H. Alpert and Michael A. Kamins, Journal of Marketing (October 1995), pp. 34–45, Journal of Product Innovation Management, May 1996, Wiley,
DOI: 10.1016/0737-6782(96)85696-7.
You can read the full text:
The following have contributed to this page
