What is it about?
Our study shows how companies can boost innovation by using creativity, building strong networks with universities and tech centers, and investing in resources. We identify different combinations of these factors that help firms achieve both technological and non-technological innovations.
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Why is it important?
Our research is important because it provides a fresh perspective on how companies can innovate effectively by combining creativity, networks, and resources. This is unique as it offers a practical "recipe" for innovation, showing that there are multiple paths to success. The study is timely, addressing the current need for businesses to adapt and thrive in a rapidly changing environment. By understanding these combinations, companies can better navigate the complexities of innovation, making this work highly relevant and impactful for managers and policymakers.
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This page is a summary of: A configurational approach to innovation performance: The role of creativity, International Journal of Innovation Studies, September 2023, Elsevier,
DOI: 10.1016/j.ijis.2023.03.001.
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