What is it about?

It engages in dialogue with Goffman’s work on facework and rituals (highlighting what is considered a 'red light' in social interactions), Tracy's pragmatics work on stance and face attack, and the Appraisal and metafunctional approaches. It uses the concept ‘attitudinal profile’ and introduces the concepts of ‘Evaluative Textbites’ and ‘Attitudinal Priming,’ offering a fresh perspective on linguistic investigations of identity attacks and identity work and fusion.

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Why is it important?

It is the first systematic study of identity attacks despite their prevalence in hate crimes and violent extremist discourse. It enables suspecting threatening behaviour/communications, and it is applicable to political discourse to help us understand how and why politicians attack different aspects of identity of their rivals. This work not only enhances our understanding of language and identity in extremist narratives but also has significant implications for identity work in hate speech, genocidal rhetoric, and defamation.

Perspectives

This is one of my favourite articles. Article highlights: Functional approach to identity attacks: This research unveils a 'functional' linguistic fingerprint in extremist discourse, demonstrating how language crafts identity attacks through ‘Evaluative Textbites’ and ‘Attitudinal Priming.’ Evaluative textbites for forensic analysis: The study offers a detailed procedure for examining identity attacks, identifying authors’ attitudinal profiles and the social values driving these attacks. Repetition priming and attitudinal semantic priming: It explores how these mechanisms signal threatening stances, providing a nuanced understanding of identity fusion and extremist identity work. Affective, appreciation-, and judgement-based identity attacks: These attacks justify violence against perceived threats, dehumanise out-groups, and condemn their behaviours, showcasing rhetorical strategies to legitimise in-group violence and delegitimise the out-group. Social value categories and identity fusion mechanisms: By analysing the social values linked with repeated linguistic patterns, the article highlights motivations behind violent extremism, suggesting that concerns over in-group identity and essence drive these behaviours.

Dr Awni Etaywe
Charles Darwin University

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This page is a summary of: Unmasking Malicious Stance Indicators and Attitudinal Priming: An ‘Evaluative Textbite’ Approach to Identity Attacks in Violent Extremist Discourse, Corpus Pragmatics, July 2024, Springer Science + Business Media,
DOI: 10.1007/s41701-024-00172-3.
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