What is it about?
MAIN IDEA: Decoding Corporate Philanthropy: How European Giants Express Their Giving. This research provides insights into how large European corporations communicate their philanthropic efforts. Understanding the language and methods used by these companies can help stakeholders, investors, and the public better interpret corporate social responsibility initiatives.
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Why is it important?
The study's findings on the factors influencing philanthropic communication – particularly country and revenue – can guide companies in developing more effective and culturally appropriate philanthropy strategies. This work is particularly valuable for multinational corporations looking to tailor their philanthropic efforts to different European markets.
Perspectives
This knowledge is valuable for improving corporate-community relations and enhancing the impact of corporate giving across different European markets.
Dr. Beatriz Garcia-Ortega
Universitat Politecnica de Valencia
Read the Original
This page is a summary of: Corporate philanthropy and community involvement. Analysing companies from France, Germany, the Netherlands and Spain, Quality & Quantity, November 2015, Springer Science + Business Media,
DOI: 10.1007/s11135-015-0287-9.
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