What is it about?

The study investigated the school choice considerations of students and the role of social media in shaping this consideration.

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Why is it important?

Social media transcends time and space.Thus, its power can be utilized as a marketing tool to inform possible clients (students) about what the school can offer.

Perspectives

One of the educational purposes of social media.

Rex Bringula
University of the East

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This page is a summary of: School choice considerations and the role of social media as perceived by computing students: Evidence from one University in Manila, Education and Information Technologies, February 2015, Springer Science + Business Media,
DOI: 10.1007/s10639-015-9379-3.
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