How does networking help fair trade social enterprises build a common identity and face competition?

What is it about?

I describe the fair trade ecosystem in Belgium, highlight different types of actors and show how collaborations enable them to jointly promote fair trade as market-oriented social innovation.

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Why is it important?

Highlight the diversity of fair trade actors on a continuum between non-profit associations and businesses ; show the complementary features of a diverse ecosystem and the synergies enabled through collaboration.