What is it about?
In this article we analyze how different technological solutions facilitate a touch-free and highly automated shopping experience. We then reflect on the technological advancements that retail companies could leverage to deliver superior value to customers as the economic and health implications of the Covid crisis unfold.
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Why is it important?
Technology has been disrupting the retail sector for many years now, but the outbreak of COVID is set to both accelerate and change this in ways we wouldn’t have previously imagined. People have got used to the convenience of shopping from home, further reducing footfall in traditional retail outlets. Touchless technologies for safe in-store experiences are being rapidly developed and artificial intelligence and machine-learning offer the potential for automated and highly personalised online shopping experiences. Competitive benefits will flow to those companies most able to swiftly adapt to this fast-evolving new retail environment.
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This page is a summary of: Marketing and Smart Technologies, January 2021, Springer Science + Business Media,
DOI: 10.1007/978-981-33-4183-8.
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