What is it about?
In this chapter, the constructs “Performance Expectancy”, “Effort Expectancy" etc. are analyzed for the effect on agri-trading technology platform adoption. To realize the benefits of eNAM, its high adoption is a prerequisite. s emerging as a viable solution to the highly fragmented and inefficient agri supply chain in India.
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Why is it important?
This B2B E-commerceB2B E-Commerce platform provides more sale options to farmers, increase direct access to markets, reduces intermediation costs, and promotes common procedures, scientific storage, and quality grading within a better supply chain.
Perspectives
The electronic National Agricultural Marketing (eNAM) initiative of the Government of India is emerging as a viable solution to the highly fragmented and inefficient supply chain of agricultural marketing in India.
Mr Sanjay Chaudhary
Delhi Technological University
Read the Original
This page is a summary of: Examining Adoption of eNAM Platform for Transforming Agricultural Marketing in India, August 2019, Springer Science + Business Media,
DOI: 10.1007/978-981-13-9640-3_14.
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