What is it about?
This book shows how companies from Germany, Austria and Switzerland can do business successfully in the Arab Gulf states. The region, especially Saudi Arabia, is currently reinventing itself beyond oil and gas - and offers lucrative opportunities for many industries. The authors explain objectively and pragmatically how export companies can take advantage of these opportunities. As profound experts on the Gulf states, they analyze their observations and provide indispensable recommendations for action as well as insider tips from over 30 interviews with predominantly Arab managers. Ethical questions that arise in this difficult region are not ignored, but addressed from various perspectives. Often invisible hurdles for European managers are made visible.
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Why is it important?
- In-depth insight into the Gulf region, which is reinventing itself beyond oil and gas - Scenarios for market entry, the search for sales partners and the establishment of a subsidiary - Invisible hurdles are made visible and explained from an Arab perspective
Read the Original
This page is a summary of: Erfolgreiche Geschäfte in der Golfregion, January 2024, Springer Science + Business Media,
DOI: 10.1007/978-3-658-43294-2.
You can read the full text:
Resources
Success Story: On Business Opportunities and Ethical Issues in the Gulf Region
Professor Paul Ammann and journalist Gerald Drissner have written a market guide to the Gulf region. Read the interview about doing business in the gulf region.
Success in the Saudi Market: 12 Tips for Exporters
Saudi Arabia offers tempting business opportunities for companies – but they require an in-depth understanding of the situation on the ground. Our article shows you how to successfully tap into this market.
Contributors
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