What is it about?

Sustainable water consumption is a major challenge for the increasing global population. Already now, a large share of population is suffering from water scarcity and water consumption is a main driver of ecosystem damage. The distribution of the resource and its consumption make it a critical resource in many regions. Problems are intensified rather than mitigated in a globalized world, since prices and costs of production (e.g., agriculture) are guiding economies rather than environmental impacts, and water management is often driven by the demand and not the availability.

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Why is it important?

Water is critical for the planet, its ecosystems and its inhabitants to survive and thrive. At a human level it is essential for life, and at an economic level, it is a central fuel for the global economy. Unilever is no different. Water is critical for the manufacturing and use of our products. Constraints on the quality and quantity of the water available limits our ability to operate effectively and meet the needs of our consumers.

Perspectives

Writing this article was a great pleasure as it has co-authors with whom I have had long standing collaborations. This article also lead to rare disease groups contacting me and ultimately to a greater involvement in rare disease research.

Dr. Kaveh Ostad-Ali-Askari
American University in Dubai

Read the Original

This page is a summary of: Water Demand Reduction and Sustainability, November 2018, Springer Science + Business Media,
DOI: 10.1007/978-3-319-63951-2_154-1.
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