What is it about?
The article talks about how cities and local governments use Twitter and Facebook to communicate with potential tourists.
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Why is it important?
The chapter both shares "best practices" from local governments and presents recommendations to improve current practices.
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This page is a summary of: Branding Cities in the Age of Social Media: A Comparative Assessment of Local Government Performance, January 2016, Springer Science + Business Media,
DOI: 10.1007/978-3-319-17722-9_16.
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