What is it about?
Customer satisfaction influences the profitability of organizations and can keep competitive advantages. One of the critical factors in customer satisfaction is the availability of a quality scale that measures the service. The service quality aims to ensure that the service delivered meets customer expectations.
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Why is it important?
In this case, measuring of service quality of the mobile business is necessary nowadays to ensure the delivered services with the best quality. Due to the lack of a comprehensive framework to evaluate service quality at …
Perspectives
The popularity of using mobile devices, there are many electronic businesses shifted to mobile platforms. Mobile platforms have unique features that differ from Personal computers, such as mobility, portable, wireless. Mobile business is a category of business development refers to new business platforms that enabled by using the technology of wireless and mobile devices.
Associate Professor Dr. Ali Hussein Zolait
University of Bahrain
Read the Original
This page is a summary of: Proposing a Service Quality Framework for Mobile Commerce, January 2019, Springer Science + Business Media,
DOI: 10.1007/978-3-030-23943-5_15.
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