What is it about?

This study explores how artificial intelligence (AI) helps fintech startups make better financial decisions while also improving sustainability. Focusing on the UAE, Saudi Arabia, and Bahrain, it shows how AI tools like machine learning and data analytics can increase profits, reduce environmental impact, and promote financial inclusion. The research also highlights how government policies and investments support the use of AI in creating more responsible and sustainable financial systems

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Why is it important?

This research is important because fintech is growing rapidly, but sustainability often lags behind innovation. It shows how artificial intelligence can help financial companies not only improve performance but also reduce environmental impact and support social inclusion. The study also highlights the role of government policies and investment in encouraging responsible use of AI. These insights can help policymakers, businesses, and investors make better decisions to build a more sustainable and ethical financial system.

Perspectives

Working on this article was a rewarding experience as it allowed me to explore the intersection of artificial intelligence, sustainability, and financial innovation—areas that are rapidly evolving yet still underexplored together. What stood out to me most was how data-driven insights can reveal the real, measurable impact of AI beyond just efficiency, particularly in advancing environmental and social goals. I hope this work encourages more researchers and practitioners to think beyond profitability and consider how technology can be used responsibly to create long-term value for society.

Shahnawaz Ali

Read the Original

This page is a summary of: Leveraging Artificial Intelligence for Enhancing Sustainable Financial Decision-Making in Fintech Startups, January 2026, Springer Science + Business Media,
DOI: 10.1007/978-3-032-13485-1_55.
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