What is it about?
Advocates of corporate social responsibility (CSR) have long argued that “doing good leads to doing well.” We directly examine the relationship between CSR and firm financial performance and the results indicate that we cannot simply argue that doing good will necessarily lead to doing well.
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Why is it important?
Our findings show that “doing good leads to doing well" is too simplistic. The reality of the impact of corporate social responsibility is more complicated than what has been thought before.
Perspectives
I hope this article helps people think more deeply the impacts of corporate social responsibility.
Dr. Xiaoping Zhao
Shanghai Jiao Tong University
Read the Original
This page is a summary of: Revisiting the corporate social performance-financial performance link: A replication of Waddock and Graves, Strategic Management Journal, October 2016, Wiley,
DOI: 10.1002/smj.2579.
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