What do the behaviours of Chinese students reveal about future China outbound travel patterns?

What is it about?

This papers investigates the travel behaviors of young Chinese who have located overseas to acquire educational qualifications. Such ‘study tourists’ travel independently around their place of study, often playing the role of host to visiting friends and relatives. This differs from the pattern of mainstream China outbound leisure travel which is typically package tour based.

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Why is it important?

This study of 1400 Chinese studying in Australia strengthens the understanding of researchers towards the characteristics of independent youth travel as a precursor to China's future outbound travel market.