Big data - experiences of early adopters

What is it about?

Big data implementations are rapidly increasing. This paper analyses real-world big data cases found in academic literature. As a result we conceptualize a set of guidelines and common themes - lessons learnt from early adopters of big data.

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Why is it important?

Digitalization produces vast amounts of (big) data; technology and data drives change. Understanding big data, its potential and disruptive effects helps organizations to adapt to the changing environment. Our paper builds understanding of big data as well as offers practical guidance.