What is it about?

This paper problematizes the effectiveness of environmental management in the transition to sustainable economy. From a feminist perspective, we argue that environmental management retains many androcentric assumptions about self, society and nature, which may be problematic or incompatible with long-term environmental protection goals.

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Why is it important?

The paper discusses the ways in which the mainstream, win-win business approaches to environmental protection are impaired by a worldview, implicitly adopted from neoclassical economics, which is not only naive but also exploitative and gender biased.

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This page is a summary of: The masculine mindset of environmental management and green marketing, Business Strategy and the Environment, May 2000, Wiley,
DOI: 10.1002/(sici)1099-0836(200005/06)9:33.0.co;2-y.
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