The masculine mindset of environmental management and green marketing

Susan Meril�inen, Johanna Moisander, Sinikka Pesonen
  • Business Strategy and the Environment, May 2000, Wiley
  • DOI: 10.1002/(sici)1099-0836(200005/06)9:3<151::aid-bse243>;2-y

How environmental management draws on androcentric assumptions about self, society, and nature

What is it about?

This paper problematizes the effectiveness of environmental management in the transition to sustainable economy. From a feminist perspective, we argue that environmental management retains many androcentric assumptions about self, society and nature, which may be problematic or incompatible with long-term environmental protection goals.

Why is it important?

The paper discusses the ways in which the mainstream, win-win business approaches to environmental protection are impaired by a worldview, implicitly adopted from neoclassical economics, which is not only naive but also exploitative and gender biased.


Professor Johanna K. Moisander
Aalto University

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