What is it about?
The paper investigates the influence of populist politics in Brazil on the business sector. It examines how businesses adapt to the challenges posed by the rise of populist leaders, who often pitch themselves as the voice of the common people against elite corruption. By analyzing Brazil's political climate over two decades, the study highlights the intricate relationship between populist government policies and strategic responses from large corporations. The goal is to understand how these dynamics affect overall business practices and competitiveness in a global setting.
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Why is it important?
Understanding how businesses adapt to populist politics is crucial because it affects economic stability, job creation, and innovation. It helps us see how political shifts can impact the broader economy and the everyday lives of people, highlighting the need for strategic responses to maintain competitiveness and growth.
Read the Original
This page is a summary of: Populism pressure, public policies, and firm strategic choices: The case of Brazil, Thunderbird International Business Review, March 2024, Wiley,
DOI: 10.1002/tie.22377.
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