All Stories

  1. How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising

    Article • Journal of Marketing & Public Policy, April 2018, SAGE Publications

    Dr Marla Royne Stafford, Younghwa Lee

  2. HOW LIBERALS AND CONSERVATIVES RESPOND TO EQUALITY AND PROPORTIONALITY APPEALS IN CHARITY ADVERTISING

    Article • July 2016, Global Alliance of Marketing and Management Associations

    Younghwa Lee