All Stories

  1. Engagement Patterns in TikTok: An Analysis of Short Video Ads

    Article • September 2024, ACM (Association for Computing Machinery)

    Professor Yanwu Yang, Dr Bernard (Jim) J. Jansen

  2. Bidding Strategies on Adgroup and Keyword Levels in Search Engine Advertising

    Article • January 2019, ACM (Association for Computing Machinery)

    Professor Yanwu Yang

  3. Optimal Budget Allocation Across Search Advertising Markets

    Article • INFORMS Journal on Computing, April 2015, INFORMS

    Professor Yanwu Yang