All Stories

  1. Unpacking the behavioural outcomes of internal crisis communication: Underlining nexus of employee task performance, crisis responsibility and work well‐being to improve organizational reputation
  2. Verging war between two atomic nations: Delineating coverage of India–Pakistan water dispute in global press
  3. Demystifying tourists’ intentional readiness for net zero transformation through environmental knowledge, conspicuous altruism, and greenwashing perceptions
  4. Organizational resilience: unveiling the role of strategic internal crisis management on employee sensemaking and sensegiving
  5. Reframing a global public relations practice: Identifying global capability framework from Asian perspective
  6. Investigating the Psychological, Social, Cultural, and Religious Predictors of COVID-19 Vaccine Uptake Intention in Digital Age: A Media Dependency Theory Perspective
  7. Improving community health message reception through digital journalistic practices: Mixed-method evidence on health preventive behaviors and health podcast framing for emerging health issues
  8. Assessing How Risk Communication Surveillance Prompts COVID-19 Vaccine Acceptance Among Internet Users by Applying the Situational Theory of Problem Solving: Cross-Sectional Study
  9. Dearth of Media reportage of environmental issues in Nigeria: Need for innovation and adoption of green culture to curb environmental decay
  10. Modeling the Impact of Social Media Influencers on Intention to Visit Ecotourism Destinations in the Global South
  11. The Challenges and Constructive Role of Journalism During COVID-19 in Communication Ecology of Pandemic Reporting in the Global South
  12. Exploring Regenerative Tourism Using Media Richness Theory: Emerging Role of Immersive Journalism, Metaverse-Based Promotion, Eco-Literacy, and Pro-Environmental Behavior
  13. Unlocking infodemics and mysteries in COVID-19 vaccine hesitancy: Nexus of conspiracy beliefs, digital informational support, psychological Well-being, and religious fatalism
  14. How Does Digital Media Search for COVID-19 Influence Vaccine Hesitancy? Exploring the Trade-off between Google Trends, Infodemics, Conspiracy Beliefs and Religious Fatalism
  15. Post-COVID Education: Virtualization as the Way Forward
  16. The interactive effect of mindfulness and internal listening on internal crisis management and its outcomes: the moderating role of emotional exhaustion
  17. Ingraining Polio Vaccine Acceptance through Public Service Advertisements in the Digital Era: The Moderating Role of Misinformation, Disinformation, Fake News, and Religious Fatalism
  18. A cross-cultural comparison of ethnocentrism and the intercultural willingness to communicate between two collectivistic cultures
  19. Exploring Influence of Communication Campaigns in Promoting Regenerative Farming Through Diminishing Farmers' Resistance to Innovation: An Innovation Resistance Theory Perspective From Global South
  20. Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites
  21. Meet Your Digital Twin in Space? Profiling International Expat’s Readiness for Metaverse Space Travel, Tech-Savviness, COVID-19 Travel Anxiety, and Travel Fear of Missing Out
  22. Fall Seven Times, Stand Up Eight: Linking Project Management Innovation, Project Governance, and High-Performance Work Practices to Project Success
  23. Human Development and Advocacy Journalism in the Spotlight
  24. Immunity debt or vaccination crisis? A multi-method evidence on vaccine acceptance and media framing for emerging COVID-19 variants
  25. Real Bounce Forward: Experimental Evidence on Destination Crisis Marketing, Destination Trust, e-WOM and Global Expat’s Willingness to Travel during and after COVID-19
  26. Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective
  27. Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel
  28. What makes consumers willing to pay for carbon taxes–A view of terror management theory
  29. Investigating Binge-Watching Adverse Mental Health Outcomes During Covid-19 Pandemic: Moderating Role of Screen Time for Web Series Using Online Streaming
  30. Can Communication Strategies Combat COVID-19 Vaccine Hesitancy with Trade-Off between Public Service Messages and Public Skepticism? Experimental Evidence from Pakistan
  31. Contrariwise Obesity Through Organic Food Consumption in Malaysia: A Signaling Theory Perspective
  32. Citizen journalism practices during COVID-19 in spotlight: influence of user-generated contents about economic policies in perceiving government performance
  33. An Experimental Evidence on Public Acceptance of Genetically Modified Food through Advertisement Framing on Health and Environmental Benefits, Objective Knowledge, and Risk Reduction
  34. Consumer innovativeness, innovation characteristics, and consumer resistance to innovation: A communication perspective from the public sector universities
  35. Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism
  36. An Experimental Evidence on Eco-Friendly Advertisement Appeals and Intention to Use Bio-Nanomaterial Plastics: Institutional Collectivism and Performance Orientation as Moderators
  37. Examining the Effects of Media-Generated Stereotypes on Receivers’ Trust and Attitude in Pakistan. Moderating Influence of Ethnicity and Gender
  38. Cross-Cultural Models in International Advertising and Consumer Behavior Research
  39. The Influences of Political Values Manifested in Advertisements on Political Participation: Moderating Roles of Self-transcendence and Conservation
  40. Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual’s Attention, Information Surveillance, and Elaboration
  41. The Impact of Personal and Cultural Factors on Green Buying Intentions with Mediating Roles of Environmental Attitude and Eco-Labels as Well as Gender as a Moderator
  42. The effects of advertising appeals on consumers’ behavioural intention towards global brands
  43. Determinants of Attitudes Towards Web Advertising: An Evidence from Malaysia
  44. Gender Stereotype News in Context of the Ethnicity: Scale Development and Validation
  45. Interplay of Direct Anti-Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking
  46. Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm
  47. Advertising appeals and Malaysian culture norms: Scale content validation
  48. Cross-Cultural Web-Based Advertising
  49. Attack on Malala: Framing of the Incident in the Print Media
  50. Relationships between the Advertising Appeal and Behavioral Intention: The Mediating role of the Attitude towards Advertising Appeal
  51. What Are Your Children Watching? Teacher’s Evaluation of the Educational, Emotional, Behavioral, Psychological, Physical & Religious impacts of Cartoons on the School Going Children
  52. Honor Killing of Women: A comparative study of the Pakistani Print Media
  53. Impacts of Cartoons Viewing on the School Going Kids: Is Really a Trouble to Contemplate