All Stories

  1. @Brand-to-@brand: the value co-creating impact of social media interactions on consumer–brand evaluations

    Article • Journal of Research in Interactive Marketing, May 2024, Emerald

    Spencer Ross

  2. The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being

    Article • Journal of Consumer Affairs, June 2022, Wiley

    Spencer Ross, Dr Pia A Albinsson

  3. Price? Quality? Or Sustainability? Segmenting by Disposition Toward Self-other Tradeoffs Predicts Consumers’ Sustainable Decision-Making

    Article • Journal of Business Ethics, March 2020, Springer Science + Business Media

    Spencer Ross

  4. Slack It to Me: Complementing LMS With Student-Centric Communications for the Millennial/Post-Millennial Student

    Article • Journal of Marketing Education, February 2019, SAGE Publications

    Spencer Ross

  5. Small‐Dollar Credit Lending: The Effect of Financial Burden on Personal Asset Misvaluation

    Article • Journal of Consumer Affairs, June 2018, Wiley

    Spencer Ross

  6. Balancing self/collective-interest: equity theory for prosocial consumption

    Article • European Journal of Marketing, April 2018, Emerald

    Spencer Ross

  7. Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being

    Article • Journal of Marketing & Public Policy, November 2016, American Marketing Association (AMA)

    Sonya Grier, Spencer Ross