All Stories

  1. Cultural Meaning, Advertising, and National Culture: A Four-Country Study

    Article • Journal of Global Marketing, October 2017, Taylor & Francis

    Professor Ross Brennan, dr serap keles

  2. The influence of culture on trust in B2B banking relationships

    Article • The International Journal of Bank Marketing, May 2017, Emerald

    Professor Ross Brennan

  3. Referrals for new client acquisition in professional services

    Article • Qualitative Market Research An International Journal, January 2017, Emerald

    Professor Ross Brennan

  4. At 21—TheJournal of Business-to-Business MarketingBook Review Section with an Analysis of Book Reviews Rendered: Looking Toward the Future

    Article • Journal of Business-to-Business Marketing, April 2015, Taylor & Francis

    Professor Ross Brennan

  5. Editorial

    Article • Journal of Product & Brand Management, March 2015, Emerald

    Professor Ross Brennan

  6. A framework for key account management and revenue management integration

    Article • Industrial Marketing Management, October 2014, Elsevier

    Professor Ross Brennan

  7. The development of brand attitudes among young consumers

    Article • Marketing Intelligence & Planning, August 2014, Emerald

    Professor Ross Brennan

  8. Improving relevance in B2B research: analysis and recommendations

    Article • Journal of Business and Industrial Marketing, July 2014, Emerald

    Professor Ross Brennan

  9. Editorial: Special issue: Marketing education

    Article • The Marketing Review, April 2014, Westburn Publishers

    Professor Ross Brennan

  10. Reflecting on experiential learning in marketing education

    Article • The Marketing Review, April 2014, Westburn Publishers

    Professor Ross Brennan

  11. The End of Corporate Social Responsibility: Crisis & Critique, by Peter Fleming and Marc T. Jones

    Article • Journal of Business-to-Business Marketing, April 2014, Taylor & Francis

    Professor Ross Brennan

  12. Social marketing and healthy eating: findings from young people in Greece

    Article • International Review on Public and Nonprofit Marketing, January 2014, Springer Science + Business Media

    Professor Martin Caraher, Professor Ross Brennan

  13. Business-to-Business Marketing

    Article • January 2014, Springer Science + Business Media

    Professor Ross Brennan

  14. The structuration of relational space: Implications for firm and regional competitiveness

    Article • Industrial Marketing Management, April 2013, Elsevier

    Professor Ross Brennan

  15. Marketing Student Quantitative Skills Questionnaire

    Article • January 2013, American Psychological Association (APA)

    Professor Ross Brennan

  16. The industrial/consumer dichotomy in marketing: Can formal taxonomic thinking help?

    Article • Journal of Customer Behaviour, December 2012, Westburn Publishers

    Professor Ross Brennan

  17. Reconnecting Marketing to Markets, byLuis Araujo, John Finch, and Hans Kjellberg (eds)

    Article • Journal of Business-to-Business Marketing, October 2012, Taylor & Francis

    Professor Ross Brennan

  18. Fear appeals in anti-smoking advertising: How important is self-efficacy?

    Article • Journal of Marketing Management, October 2012, Taylor & Francis

    Professor Ross Brennan

  19. The use of social media in B2B marketing and branding: An exploratory study

    Article • Journal of Customer Behaviour, September 2012, Westburn Publishers

    Professor Ross Brennan

  20. Of a complex sensitivity in marketing ethics education

    Article • Journal of Marketing Management, December 2010, Taylor & Francis

    Professor Ross Brennan

  21. Marketing simulation games: student and lecturer perspectives

    Article • Marketing Intelligence & Planning, October 2010, Emerald

    Professor Ross Brennan

  22. Key issues in marketing education: the marketing educators' view

    Article • Marketing Intelligence & Planning, October 2010, Emerald

    Professor Ross Brennan

  23. Educating tomorrow’s marketers

    Article • Marketing Intelligence & Planning, October 2010, Emerald

    Professor Ross Brennan

  24. Doing business in China: is the importance of guanxi diminishing?

    Article • European Business Review, October 2010, Emerald

    Professor Ross Brennan

  25. Persuading young consumers to make healthy nutritional decisions

    Article • Journal of Marketing Management, July 2010, Taylor & Francis

    Professor Ross Brennan

  26. Complementary and alternative medicine: shaping a marketing research agenda

    Article • Marketing Intelligence & Planning, May 2010, Emerald

    Professor Ross Brennan

  27. Examining the academic/commercial divide in marketing research

    Article • European Journal of Marketing, November 2009, Emerald

    Professor Ross Brennan

  28. Educational Drama: A tool for promoting marketing education?

    Article • The International Journal of Management Education, October 2009, Oxford Brookes University

    Professor Ross Brennan

  29. Strategic account management in an emerging economy

    Article • Journal of Business and Industrial Marketing, October 2009, Emerald

    Professor Ross Brennan

  30. Using case studies in university‐level marketing education

    Article • Marketing Intelligence & Planning, June 2009, Emerald

    Professor Ross Brennan

  31. Relational factors in UK‐Chinese international joint ventures

    Article • European Business Review, March 2009, Emerald

    Professor Ross Brennan

  32. Theory and practice across disciplines: implications for the field of management

    Article • European Business Review, October 2008, Emerald

    Professor Ross Brennan

  33. Does political marketing need the concept of customer value?

    Article • Marketing Intelligence & Planning, September 2008, Emerald

    Professor Ross Brennan

  34. Editorial

    Article • Marketing Intelligence & Planning, June 2008, Emerald

    Professor Ross Brennan

  35. Editorial

    Article • Marketing Intelligence & Planning, May 2008, Emerald

    Professor Ross Brennan

  36. Exploring the Implementation of Ethics in U.K. Accounting Programs

    Article • Issues in Accounting Education, May 2008, American Accounting Association

    Professor Ross Brennan

  37. Editorial

    Article • Marketing Intelligence & Planning, March 2008, Emerald

    Professor Ross Brennan

  38. Regulation of Nutrition and Health Claims in Advertising

    Article • Journal of Advertising Research, March 2008, WARC Limited

    Professor Ross Brennan

  39. Editorial

    Article • Marketing Intelligence & Planning, February 2008, Emerald

    Professor Ross Brennan

  40. Marketing Intelligence & Planning: past, present and future

    Article • Marketing Intelligence & Planning, February 2008, Emerald

    Professor Ross Brennan

  41. Beyond advertising: in‐home promotion of “fast food”

    Article • Young Consumers Insight and Ideas for Responsible Marketers, November 2007, Emerald

    Professor Ross Brennan

  42. Adaptation in inter‐firm relationships: classification, motivation, calculation

    Article • Journal of Services Marketing, October 2007, Emerald

    Professor Ross Brennan

  43. Strategic thinking and the IMP approach: A comparative analysis

    Article • Industrial Marketing Management, October 2007, Elsevier

    Professor Ross Brennan

  44. Price-setting in business-to-business markets

    Article • The Marketing Review, September 2007, Westburn Publishers

    Professor Ross Brennan

  45. Are students customers? TQM and marketing perspectives

    Article • Quality Assurance in Education, February 2007, Emerald

    Professor Ross Brennan

  46. BOOK REVIEW

    Article • Journal of Business-to-Business Marketing, December 2006, Taylor & Francis

    Professor Ross Brennan

  47. Evolutionary economics and the markets-as-networks approach

    Article • Industrial Marketing Management, October 2006, Elsevier

    Professor Ross Brennan

  48. Academy of Marketing Conference 2006 "Marketing Excellence"

    Article • Journal of Marketing Management, June 2006, Taylor & Francis

    Professor Ross Brennan

  49. Mind the gap

    Article • Marketing Intelligence & Planning, April 2006, Emerald

    Professor Ross Brennan

  50. Is there a morally right price for anti-retroviral drugs in the developing world?

    Article • Business Ethics A European Review, January 2006, Wiley

    Professor Ross Brennan

  51. Using case studies in managment education: the student perspective

    Article • The International Journal of Management Education, June 2005, Oxford Brookes University

    Professor Ross Brennan

  52. Should we worry about an “academic‐practitioner divide” in marketing?

    Article • Marketing Intelligence & Planning, August 2004, Emerald

    Professor Ross Brennan

  53. In search of relevance

    Article • Marketing Intelligence & Planning, August 2004, Emerald

    Professor Ross Brennan

  54. Market entry methods for western firms in China

    Article • Asia Pacific Journal of Marketing and Logistics, December 2003, Emerald

    Professor Ross Brennan

  55. Dyadic adaptation in business‐to‐business markets

    Article • European Journal of Marketing, December 2003, Emerald

    Professor Ross Brennan

  56. E-Marketing Action: An action learning approach to teaching e-marketing

    Article • The Marketing Review, December 2003, Westburn Publishers

    Professor Ross Brennan

  57. Strategic Management of Marketing and Human Resources in Further Education Colleges

    Article • Journal of Further and Higher Education, May 2003, Taylor & Francis

    Professor Ross Brennan

  58. “Market” Classification and Political Campaigning

    Article • Journal of Political Marketing, March 2003, Taylor & Francis

    Professor Ross Brennan

  59. Sophistry, relevance and technology transfer in management research: an IMP perspective

    Article • Journal of Business Research, July 2002, Elsevier

    Professor Ross Brennan

  60. Adaptation Processes in Supplier-Customer Relationships

    Article • Journal of Customer Behaviour, June 2002, Westburn Publishers

    Professor Ross Brennan

  61. Managerial relevance in academic research: an exploratory study

    Article • Marketing Intelligence & Planning, February 2002, Emerald

    Professor Ross Brennan

  62. Adaptive Behavior in Buyer–Supplier Relationships

    Article • Industrial Marketing Management, September 1999, Elsevier

    Professor Ross Brennan

  63. Managing Inter-Firm Adaptation Processes: An Examination of Case Study Evidence from the European Telecommunications Industry

    Article • Journal of Euromarketing, June 1999, IMDA Press

    Professor Ross Brennan

  64. Buyer/supplier partnering in British industry: The automotive and telecommunications sectors

    Article • Journal of Marketing Management, November 1997, Taylor & Francis

    Professor Ross Brennan

  65. Demarketing: Managing demand in the UK national health service

    Article • Public Money & Management, July 1995, Taylor & Francis

    Professor Ross Brennan

  66. Management of the market research client/agency relationship

    Article • Emerald

    Professor Ross Brennan