All Stories

  1. Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth

    Article • Journal of Macromarketing, November 2018, SAGE Publications

    Professor Rohit Varman

  2. Violence, markets and marketing

    Article • Journal of Marketing Management, July 2018, Taylor & Francis

    Professor Rohit Varman

  3. Dispossessing vulnerable consumers

    Article • Marketing Theory, January 2018, SAGE Publications

    Professor Rohit Varman

  4. Status, Caste, and Market in a Changing Indian Village

    Article • Journal of Consumer Research, July 2015, Oxford University Press (OUP)

    Professor Rohit Varman

  5. Locating the past in its silence: history and marketing theory in India

    Article • Journal of Historical Research in Marketing, May 2015, Emerald

    Professor Rohit Varman

  6. Understanding poverty and promoting poverty alleviation through transformative consumer research

    Article • Journal of Business Research, August 2013, Elsevier

    Professor Rohit Varman, Dr Srinivas Sridharan

  7. Conflicts at the Bottom of the Pyramid: Profitability, Poverty Alleviation, and Neoliberal Governmentality

    Article • Journal of Marketing & Public Policy, May 2012, American Marketing Association (AMA)

    Professor Rohit Varman

  8. Underdeveloped Other in country-of-origin theory and practices

    Article • Consumption Markets & Culture, March 2012, Taylor & Francis

    Professor Rohit Varman

  9. Consuming postcolonial shopping malls

    Article • Journal of Marketing Management, February 2012, Taylor & Francis

    Professor Rohit Varman

  10. Market subjectivity and neoliberal governmentality in higher education

    Article • Journal of Marketing Management, October 2011, Taylor & Francis

    Professor Rohit Varman

  11. Nationalism and Ideology in an Anticonsumption Movement

    Article • Journal of Consumer Research, December 2009, Oxford University Press (OUP)

    Professor Rohit Varman

  12. Competitive and Cooperative Behavior in Embedded Markets: Developing an Institutional Perspective on Bazaars

    Article • Journal of Retailing, December 2009, Elsevier

    Professor Rohit Varman

  13. Disciplining the discipline: understanding postcolonial epistemic ideology in marketing

    Article • Journal of Marketing Management, September 2009, Taylor & Francis

    Professor Rohit Varman

  14. Weaving a web: subaltern consumers, rising consumer culture, and television

    Article • Marketing Theory, September 2008, SAGE Publications

    Professor Rohit Varman

  15. Embedded Markets, Communities, and the Invisible Hand of Social Norms

    Article • Journal of Macromarketing, March 2008, SAGE Publications

    Professor Rohit Varman

  16. Erasing Futures: Ethics of Marketing an Intoxicant to Homeless Children

    Article • Consumption Markets & Culture, June 2007, Taylor & Francis

    Professor Rohit Varman

  17. Freedom and Consumption: Toward Conceptualizing Systemic Constraints for Subaltern Consumers in a Capitalist Society

    Article • Consumption Markets & Culture, June 2007, Taylor & Francis

    Professor Rohit Varman

  18. Information Processing Moderators of the Effectiveness of Trust-Based Governance in Interfirm R&D Collaboration

    Article • Organization Science, February 2003, INFORMS

    Professor Rohit Varman, Professor Anoop Madhok

  19. Subaltern

    Article • SAGE Publications

    Professor Rohit Varman