All Stories

  1. Cause-Related Marketing: Do Managers Understand and Use This Tool?

    Article • Management & Marketing, December 2020, De Gruyter

    Dr Paulo Duarte

  2. Fashion for Visually Impaired Consumers: A Case Study Towards Inclusive Products

    Article • September 2020, Springer Science + Business Media

    Dr Paulo Duarte

  3. Supporting sustainability by promoting online purchase through enhancement of online convenience

    Article • Environment Development and Sustainability, August 2020, Springer Science + Business Media

    Dr Paulo Duarte

  4. Differences on how B2B and B2C companies evaluate the ROI of social media marketing programmes

    Article • Journal of Business and Industrial Marketing, May 2020, Emerald

    Dr Paulo Duarte

  5. Multichannel versus omnichannel: a price-segmented comparison from the fashion industry

    Article • International Journal of Retail & Distribution Management, March 2020, Emerald

    Dr Paulo Duarte

  6. How to increase engagement on social media using the honeycomb model

    Article • Revista de Gestão, January 2020, Emerald

    Dr Paulo Duarte

  7. Physical activity and supervised exercise among hypertensives and normotensives: status and barriers

    Article • Sport Sciences for Health, December 2019, Springer Science + Business Media

    Dr Paulo Duarte

  8. Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust

    Article • International Review on Public and Nonprofit Marketing, November 2019, Springer Science + Business Media

    Dr Paulo Duarte

  9. Orthorexia Nervosa: Can Healthy Eating Food Trends Impact Food Companies Marketing Strategies?

    Article • Journal of Food Products Marketing, September 2019, Taylor & Francis

    Dr Paulo Duarte

  10. A mixed methods UTAUT2-based approach to assess mobile health adoption

    Article • Journal of Business Research, September 2019, Elsevier

    Dr Paulo Duarte

  11. The role of consumer-cause identification and attitude in the intention to purchase cause-related products

    Article • International Marketing Review, November 2018, Emerald

    Dr Paulo Duarte

  12. Methods for modelling reflective-formative second order constructs in PLS

    Article • Journal of Hospitality and Tourism Technology, October 2018, Emerald

    Dr Paulo Duarte

  13. How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM

    Article • Journal of Retailing and Consumer Services, September 2018, Elsevier

    Dr Paulo Duarte

  14. The contribution of cultural events to the formation of the cognitive and affective images of a tourist destination

    Article • Journal of Destination Marketing & Management, June 2018, Elsevier

    Dr Paulo Duarte

  15. MEASUREMENT OF THE IMPACT OF MUSIC FESTIVALS ON DESTINATION IMAGE: THE CASE OF A WOMAD FESTIVAL

    Article • Event Management, January 2018, Cognizant Communication Corporation

    José Antonio Folgado-Fernández, Dr Paulo Duarte

  16. Segmentation of Portuguese customers’ expectations from fitness programs

    Article • JOURNAL OF INTERNATIONAL STUDIES, October 2017, Centre of Sociological Research, NGO

    Dr Paulo Duarte

  17. Online consumer behaviour of mass-customised apparel products

    Article • Journal of Fashion Marketing and Management, May 2017, Emerald

    Dr Paulo Duarte, Miss Liliana Simões Ribeiro

  18. The value of textual haptic information in online clothing shopping

    Article • Journal of Fashion Marketing and Management, March 2017, Emerald

    Dr Paulo Duarte

  19. Social media use for travel purposes: a cross cultural comparison between Portugal and the UK

    Article • Information Technology & Tourism, February 2017, Springer Science + Business Media

    Dr Paulo Duarte

  20. Destination image and loyalty development: the impact of tourists’ food experiences at gastronomic events

    Article • Scandinavian Journal of Hospitality and Tourism, August 2016, Taylor & Francis

    Dr Paulo Duarte

  21. Travelers’ use of social media: A clustering approach

    Article • Annals of Tourism Research, July 2016, Elsevier

    Dr Paulo Duarte

  22. Travellers’ intention to purchase travel online: integrating trust and risk to the theory of planned behaviour

    Article • Anatolia, June 2016, Taylor & Francis

    Dr Paulo Duarte

  23. Research Themes for Tourism

    Article • Annals of Tourism Research, March 2016, Elsevier

    Dr Paulo Duarte

  24. The use of a group blog to actively support learning activities

    Article • Active Learning in Higher Education, March 2015, SAGE Publications

    Dr Paulo Duarte

  25. An integrative model of consumers' intentions to purchase travel online

    Article • Tourism Management, February 2015, Elsevier

    Dr Paulo Duarte

  26. Measure of Consumer Trust

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  27. Perceived Risk Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  28. Consumer Self-Efficacy Measure

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  29. Financial Advantages Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  30. Students’ Perceptions of Blogging Questionnaire

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  31. Communicability Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  32. Intentions to Purchase Travel Online Measure

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  33. Complexity Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  34. Time Saving Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  35. Convenience Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  36. Attitude Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  37. Controllability Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  38. Enjoyment Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  39. Travel Social Media Involvement: A Proposed Measure

    Article • December 2014, Springer Science + Business Media

    Dr Paulo Duarte

  40. Women's experiences, preferences and perceptions regarding vaginal products: Results from a cross-sectional web-based survey in Portugal

    Article • The European Journal of Contraception & Reproductive Health Care, December 2014, Taylor & Francis

    Dr Paulo Duarte

  41. Suggestions for international research using electronic surveys

    Article • The Marketing Review, October 2014, Westburn Publishers

    Dr Paulo Duarte

  42. What do Portuguese Women Prefer Regarding Vaginal Products? Results from a Cross-Sectional Web-Based Survey

    Article • Pharmaceutics, October 2014, MDPI AG

    Dr Paulo Duarte

  43. Online travel purchasing: A literature review

    Article • Journal of Travel & Tourism Marketing, November 2013, Taylor & Francis

    Dr Paulo Duarte

  44. Drivers of snack foods impulse buying behaviour among young consumers

    Article • British Food Journal, September 2013, Emerald

    Mario Raposo, Dr Paulo Duarte

  45. The Association of Equity, Accessibility, and Price With Primary Healthcare User's Satisfaction

    Article • Western Journal of Nursing Research, August 2013, SAGE Publications

    Dr Paulo Duarte

  46. Tourist experience: contemporary perspectives

    Article • Journal of Heritage Tourism, May 2012, Taylor & Francis

    Dr Paulo Duarte

  47. Using a Satisfaction Index to Compare Students’ Satisfaction During and After Higher Education Service Consumption

    Article • Tertiary Education and Management, March 2012, Taylor & Francis

    Dr Paulo Duarte

  48. The role of marketing in the promotion of breastfeeding

    Article • Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing, May 2010, Nature

    Professor Dr. Ricardo Gouveia Rodrigues, Dr Paulo Duarte

  49. Perception Of The Importance Of Physical Activity Benefits In The Quality Of Life

    Article • Medicine & Science in Sports & Exercise, May 2010, Wolters Kluwer Health

    Dr Paulo Duarte

  50. Evaluation Of Physical Activity And Perceptions About Exercise Of Women With Osteoporosis

    Article • Medicine & Science in Sports & Exercise, May 2010, Wolters Kluwer Health

    Dr Paulo Duarte

  51. Preference And Motivation For Physical Activities: Assessing Bmi And Mets Differences

    Article • Medicine & Science in Sports & Exercise, May 2010, Wolters Kluwer Health

    Dr Paulo Duarte

  52. Understanding university image: a structural equation model approach

    Article • International Review on Public and Nonprofit Marketing, December 2009, Springer Science + Business Media

    Dr Paulo Duarte

  53. A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market

    Article • November 2009, Springer Science + Business Media

    Dr Paulo Duarte

  54. Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index

    Article • Service Business, December 2008, Springer Science + Business Media

    Dr Paulo Duarte

  55. The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal

    Article • IGI Global

    Dr Paulo Duarte