All Stories

  1. A Conceptual Approach to Understanding the Customer Experience in E-Commerce: An Empirical Study

    Article • Journal of theoretical and applied electronic commerce research, July 2024, MDPI AG

    Professor Paulo Botelho Pires

  2. Identifying Positioning Axes for Building Brand Equity in Cork Fashion Products

    Article • Central European Business Review, July 2024, University of Economics

    Professor Paulo Botelho Pires

  3. Sustainable Fashion: Conceptualization, Purchase Determinants, and Willingness to Pay More

    Article • Administrative Sciences, July 2024, MDPI AG

    Professor Paulo Botelho Pires

  4. Artificial Neural Networks

    Article • July 2024, IGI Global

    Professor Paulo Botelho Pires

  5. Marketing

    Article • July 2024, IGI Global

    Professor Paulo Botelho Pires

  6. Purchase Intention of Sustainable Fashion

    Article • May 2024, IGI Global

    Professor Paulo Botelho Pires

  7. Internal Marketing Supported by Digital Marketing

    Article • March 2024, Taylor & Francis

    Professor Paulo Botelho Pires

  8. Relationship Marketing in the Age of Digital Marketing

    Article • March 2024, Taylor & Francis

    Professor Paulo Botelho Pires

  9. The Digital Research Revolution

    Article • March 2024, Taylor & Francis

    Professor Paulo Botelho Pires

  10. Artificial Neural Networks and Discrete Choice Models: Comparing and Contrasting

    Article • January 2024, Springer Science + Business Media

    Professor Paulo Botelho Pires

  11. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

    Article • November 2023, IGI Global

    Professor Paulo Botelho Pires

  12. Intra-Hospital Virtual Communities and Well-Being of Cancer Patients

    Article • November 2023, IGI Global

    Professor Paulo Botelho Pires

  13. Sports celebrity endorsement impact on purchase intention

    Article • Revista Galega de Economía, August 2023, Universidad de Santiago de Compostela

    Professor Paulo Botelho Pires

  14. Intention to Purchase Sustainable Fashion

    Article • August 2023, IGI Global

    Professor Paulo Botelho Pires

  15. Artificial Intelligence and Marketing

    Article • June 2023, IGI Global

    Professor Paulo Botelho Pires

  16. Artificial Neural Networks and Discrete Choice Models

    Article • June 2023, IGI Global

    Professor Paulo Botelho Pires

  17. Digital Marketing Perspectives

    Article • June 2023, IGI Global

    Professor Paulo Botelho Pires

  18. Green Cosmetics

    Article • June 2023, IGI Global

    Professor Paulo Botelho Pires

  19. Confronting Security and Privacy Challenges in Digital Marketing

    Article • June 2023, IGI Global

    Professor Paulo Botelho Pires

  20. Management and Marketing for Improved Retail Competitiveness and Performance

    Article • June 2023, IGI Global

    Professor Paulo Botelho Pires

  21. Persuasive Determinants in the Hotel Industry’s Newsletter Opening Rates

    Article • Sustainability, February 2023, MDPI AG

    Professor Paulo Botelho Pires

  22. Analyzing Driving Factors of User-Generated Content on YouTube and Its Influence on Consumers Perceived Value

    Article • January 2023, Springer Science + Business Media

    Professor Paulo Botelho Pires

  23. Online Shopping Experience on Satisfaction and Loyalty on Luxury Brand Websites

    Article • January 2023, Springer Science + Business Media

    Professor Paulo Botelho Pires

  24. Connecting Digital Channels to Consumers’ Purchase Decision-Making Process in Online Stores

    Article • Sustainability, November 2022, MDPI AG

    Professor Paulo Botelho Pires

  25. Determinants of Purchase Intention for Sustainable Fashion

    Article • September 2022, IGI Global

    Professor Paulo Botelho Pires

  26. Gamification in Loyalty Programs

    Article • September 2022, IGI Global

    Professor Paulo Botelho Pires

  27. Identifying the Key Themes in Auditing Sales Force Management

    Article • May 2022, IGI Global

    Professor Paulo Botelho Pires

  28. Salesforce Management Auditing

    Article • May 2022, IGI Global

    Professor Paulo Botelho Pires

  29. Rose-Patisserie and Coffee House

    Article • November 2021, IGI Global

    Professor Paulo Botelho Pires

  30. THEIA

    Article • November 2021, IGI Global

    Professor Paulo Botelho Pires

  31. The Buying Decision-Making Process in the Selection of Device Suppliers in Reproductive Medicine

    Article • January 2021, IGI Global

    Professor Paulo Botelho Pires