All Stories

  1. A study of consumer choice between sustainable and non-sustainable apparel cues in Poland

    Article • Journal of Fashion Marketing and Management, May 2020, Emerald

    Professor Osmud Rahman

  2. Young Chinese Consumers’ Choice between Product-Related and Sustainable Cues—The Effects of Gender Differences and Consumer Innovativeness

    Article • Sustainability, May 2020, MDPI AG

    Professor Osmud Rahman, Prof. Benjamin C. M. Fung

  3. A cross-national study of young female consumer behaviour, innovativeness and apparel evaluation: China and India

    Article • Journal of the Textile Institute, June 2019, Taylor & Francis

    Professor Osmud Rahman, Prof. Benjamin C. M. Fung

  4. Key antecedents to the shopping behaviours and preferences of aging consumers

    Article • Journal of Fashion Marketing and Management, May 2019, Emerald

    Professor Osmud Rahman

  5. Branding strategies in transitional economy: The case of Aimer

    Article • Journal of Global Fashion Marketing, January 2019, Taylor & Francis

    Professor Osmud Rahman

  6. Inclusive apparel shopping experiences for older consumers in China: product attributes and retail environment

    Article • The International Review of Retail Distribution and Consumer Research, October 2018, Taylor & Francis

    Professor Osmud Rahman

  7. A study of Canadian female baby boomers

    Article • Journal of Fashion Marketing and Management, September 2018, Emerald

    Professor Osmud Rahman

  8. Fashion innovativeness in India: shopping behaviour, clothing evaluation and fashion information sources

    Article • International Journal of Fashion Design Technology and Education, February 2018, Taylor & Francis

    Professor Osmud Rahman

  9. Międzynarodowe uwarunkowania postaw nabywców odzieży wobec mody. Na przykładzie Polski, Kanady i Indii

    Article • Roczniki Kulturoznawcze, January 2018, Towarzystwo Naukowe KUL

    Professor Osmud Rahman

  10. Improving interpretations of topic modeling in microblogs

    Article • Journal of the Association for Information Science and Technology, November 2017, Wiley

    Professor Osmud Rahman, Prof. Benjamin C. M. Fung

  11. A cross-national study of apparel consumer preferences and the role of product-evaluative cues

    Article • Asia Pacific International Journal of Marketing, September 2017, Emerald

    Professor Osmud Rahman

  12. Fashion Design for Short Male Consumers

    Article • The Design Journal, July 2017, Taylor & Francis

    Professor Osmud Rahman, Henry Navarro Delgado

  13. AN INVESTIGATION OF CONSUMER PERCEPTION TOWARD ONLINE SHOPPING FOR FOOTWEAR DESIGN USING EYE-TRACKING TECHNOLOGY

    Article • July 2016, Global Alliance of Marketing and Management Associations

    Professor Osmud Rahman

  14. Understanding Taiwanese Female Baby Boomers through their Perceptions of Clothing and Appearance

    Article • Fashion Practice, June 2016, Taylor & Francis

    Professor Osmud Rahman

  15. Exploring the Meanings ofHijabthrough Online Comments in Canada

    Article • Journal of Intercultural Communication Research, April 2016, Taylor & Francis

    Professor Osmud Rahman

  16. Sustainable practices and transformable fashion design – Chinese professional and consumer perspectives

    Article • International Journal of Fashion Design Technology and Education, April 2016, Taylor & Francis

    Professor Osmud Rahman

  17. The hoodie: Consumer choice, fashion style and symbolic meaning

    Article • International Journal of Fashion Studies, April 2016, Intellect

    Professor Osmud Rahman

  18. The effects of mall personality and fashion orientation on shopping value and mall patronage intension

    Article • Journal of Retailing and Consumer Services, January 2016, Elsevier

    Professor Osmud Rahman

  19. TRANSFORMABLE GARMENT: SUSTAINABLE FASHION AND MASS CUSTOMIZATION

    Article • Global Fashion Management Conference, June 2015, Global Alliance of Marketing and Management Associations

    Professor Osmud Rahman

  20. A STUDY OF TAIWANESE FEMALE CONSUMERS THROUGH AGING AND CLOTHING CONSUMPTION

    Article • Global Fashion Management Conference, June 2015, Global Alliance of Marketing and Management Associations

    Professor Osmud Rahman

  21. Service brand and customer attire: a genetic algorithm approach

    Article • International Journal of Fashion Design Technology and Education, June 2015, Taylor & Francis

    Professor Osmud Rahman

  22. Communicating brand image through fashion designers’ homes, flagship stores and ready-to-wear collections

    Article • Global Fashion Brands Style Luxury & History, March 2014, Intellect

    Professor Osmud Rahman

  23. Using data mining to analyse fashion consumers’ preferences from a cross-national perspective

    Article • International Journal of Fashion Design Technology and Education, December 2013, Taylor & Francis

    Professor Osmud Rahman, Prof. Benjamin C. M. Fung

  24. Consumer behaviour of pre-teen and teenage youth in China

    Article • Journal of Global Fashion Marketing, September 2013, Taylor & Francis

    Professor Osmud Rahman

  25. Colour, Clothing, and the Concept of ‘Green’: Colour Trend Analysis and Professionals’ Perspectives

    Article • Journal of Global Fashion Marketing, November 2012, Taylor & Francis

    Professor Osmud Rahman

  26. “Cosplay”: Imaginative Self and Performing Identity

    Article • Fashion Theory, September 2012, Taylor & Francis

    Professor Osmud Rahman

  27. “Lolita”: Imaginative Self and Elusive Consumption

    Article • Fashion Theory, March 2011, Taylor & Francis

    Professor Osmud Rahman

  28. Evaluative Criteria of Denim Jeans: A Cross-national Study of Functional and Aesthetic Aspects

    Article • The Design Journal, November 2010, Taylor & Francis

    Professor Osmud Rahman

  29. Evaluative criteria for sleepwear: a study of privately consumed product in the People's Republic of China

    Article • International Journal of Fashion Design Technology and Education, July 2009, Taylor & Francis

    Professor Osmud Rahman

  30. A study of the pyjamas purchasing behaviour of Chinese consumers in Hangzhou, China

    Article • Journal of Fashion Marketing and Management, May 2008, Emerald

    Professor Osmud Rahman